Digital Marketing Executive - Indore - Galaxy Weblinks Limited
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Position: Digital Marketing Executive
Location : Indore
Experience: 1-4 Years
a) Come up with online social media/SEO/PPC marketing strategy, budget, and communication strategy across different networks. Strategy to include benchmarks on reach in page views and conversions.
b) Ability to establish a creative vision and ideating original campaigns. Plan for seasonal and regular marketing campaigns to be run online and develop relevant strategies.
c) Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM.
d) An ability to delegate creative content creation for campaigns. This would involve clear communication of ideas and guidance to the creative person, to achieve the desired visual creative quality for campaigns.
e) Monitor competitors and industry leaders to identify new trends. Review new technologies and keep the company at the forefront of developments in digital marketing.
f) Engage with different stakeholders to brainstorm ideas for content based on time of the year, competition study and feedback from customers.
g) Experience in managing Facebook, LinkedIn, Twitter, Instagram, Pintrest, Google+, Youtube and other relevant channels. Knowledge of Google Adwords and Analytics to perform PPC campaigns, gmail sponsored promotions and dynamic remarketing.
h) The individual in this role will collaborate and coordinate with internal teams (Content, Design, Tech-development, Product team, BDMs), external agencies and strategic partners, technology vendors and various internal cross-functional organizations to deliver brand specific digital programs.
i) Monitoring the work done and creating processes for seamless reporting of the progress to stakeholders and clients.
- Required : Google Analytics, Adwords, HTML, CSS
- Secondary : Facebook, LinkedIn, Twitter, Instagram, Pintrest, Google+, Youtube and other relevant digital marketing channels,
- Must have good communication skills
- Must be a good team player
- Be comfortable with change and iterations