Prin Product Specialist - Mumbai - Medtronic
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is a strategic position with responsibility for meeting marketing goals through
the development and implementation of the marketing strategy for the business
in collaboration with sales team across the country. The role demands responsibility
for the formulation of strategic business plans, support to Business head to
maintain P&L, budget development, and possessing the ability to
continuously evaluate trends and adjust strategy / tactics to compensate and
take advantage of shifts in the marketplace. Is responsible for branding across
all products of the business division and ensuring that the required product
mix is achieved by the business. The ideal candidate for this position would be
a person from Medical Device Industry with a 5+ Years sales & Marketing
mixed experience with a degree from good B school in Marketing as Major.
Responsible for strategizing, developing and implementing marketing plans & campaigns, designing
communication strategy and managing budgets around the same.
Provides leadership and directs campaigns and programs to achieve the
desired product/ model mix for the business. Coordinate, channelize and
focus the actions of all personnel, local partners and business associates
towards realizing targeted objectives.
Responsible for guiding new product launches
and maintaining market shares and significantly increasing annual sales.
Acts as key lynchpin between Covidien India and
Asia Regional Office in Singapore. Responsible for providing feedback to
the SBU regarding Product Designs, customer feedback etc.
Responsible for branding of Covidien as an organization including “top
of the mind” recall for Covidien products by the physicians for his/ her
Responsible for Inventory Management for the business across all
Responsible for making the Annual Operating Plan (AOP)
Responsible for the Market Intelligence related
to his/her business vertical. This includes data analysis of market data
for trends on product usage across regions/ customers, competitor market
shares etc and suggest strategy changes required to counter changes
suggested by the data.
Analyze current growth patterns, identify target
products, benchmark against competition, estimate product segment demand,
review orders placed, coordinate with Logistics team to ensure prompt
availability of products, review post marketing surveillance, get feedback
from customers in order to enhance growth prospects for the region.
Facilitates KOL Management by ensuring that
that the marketing activities related to KOLs are planned and implemented.
Facilitates and coordinates with SBU for participation of KOLs/ other
doctors in seminars and conferences.
Field visits to help the sales team in implementing strategies.
Participate in International meeting and
training programs and share ideas and information with colleagues and
Provide Forecasting sku wise for annual and
well as for a running 3 months.
Undertakes Sales & Marketing related training for the Sales force.
(What is absolutely required to do this job)
(Things that make it easier to do this job)
MBA from good Business School
5+ years of Experience
Knowledge of the Health
experience or good understanding of the Sales Processes, exposure and Knowledge
of the Indian Medical Devices industry
Past experience in
Marketing/ Product Management.
High energy and
- Plan & Execute
- Good Planning
- Adept at Excel-
- People and Relationship
Project Management Skills
Strategic thinking with Long Term Focus