Marketing Manager Programmatic And Mobile Display - Gurgaon - Uber
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Uber is evolving the way the world moves. By seamlessly connecting people through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. We are a game-changing startup, providing quality, on-demand requests from the touch of your phone. We are one of the fastest growing startups in the world, and we're looking for a display advertising rock star to join the Growth Marketing team and help us scale our paid acquisition efforts as we grow in hundreds of cities worldwide.As member of the digital marketing team, the right person will be comfortable in an "all hands on deck" environment, able to operate and coordinate across multiple teams, and can thrive in a startup culture.
What You'll Do: Manage day-to-day campaign operations across multiple DSPs and other partnersResponsible for negotiation and execution of programmatic and direct buysContribute to and iterate on current programmatic process with key internal stakeholdersIdentify, address and resolve ad operations issues that adversely affect campaigns in order to consistently increase our operational efficiencyConsistent testing to optimize ROI, targeting, bid strategies, and creativeSetup & execute paid display acquisition campaigns across cities.Work on daily reporting & bid and budget optimization to improve the ROI of your campaigns.Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response and brand or consideration goals.Constantly be testing - A/B test landing pages, ad copy testing.Keep up to date with paid display best practices and strategies.Contribute to other team projects and initiatives, remaining flexible and willing to contribute. What You'll Need: 3+ years of experience in biddable and direct response media experience managing complex, large-scale campaigns to include combined client-side and agency experience with a well-known, large brand2+ years of experience with programmatic buying (DR campaign experience preferred)Experience with day to day programmatic management across multiple DSPsNegotiate and execute PMPs, trading desk experience, use of DMPs, DCM is a plusExperience with Video and Native buying a plusExperience with reporting and analytics tools such as TUNE/MixPanel/Google AnalyticsExperience setting up private marketplace dealsExcellent analytical skills with multivariate testing experience.Familiar with CPA, CPC, CPM, ARPU, Attribution and LTV.Ability to set goals and execute under tight deadlines.Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry.An understanding of the nuances of both the demand and supply side of a marketplace also a plus.PerksEmployees are given Uber credits every month.The rare opportunity to change the way the world moves. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.Smart, engaged co-workers.
Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.