Motivator Manager Media Planning - Bangalore - Groupm
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Motivator is seeking a vibrant and experienced media professional with at least 3- 5 years of experience in offline Media Planning. In this role, you should have a thorough knowledge of the media marketplace and an innovative approach in use of media, research and presentation techniques.
Reporting of the role
This role reports to the Business Group Head
3 best things about the job:
1.Being part of the largest media group in the world
2.Exposure to planning beyond the traditional planning processes
3.Awesome learning experience
Measures of success –
In three months:
Understood the Motivator way of working and are able to navigate through the verticals
Handle the clients day to day requirements
Understand knowhow of digital media
In six months:
Initiated and delivered at least 2 key projects
Team work , closely working with different functions
Create a 360 planning approach for new campaign
In twelve months:
Use of proprietary tools for annual plans
Completely adept on the brand and category
Responsibilities of the role:
Leads in day to day operation and execution of planning.
Responsible for project management, timeline and budget control.
Work closely with the senior members of the client and the team.
To use the appropriate software tools to ensure accurate, timely and high quality analysis and reports
To create pre and post evaluation reports and share the same with seniors for reference before sharing it with clients
To provide quality analysis with action points for category competitive reports for clients
To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met
To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client
What you will need:
3-5 years of relevant work experience
Proficiency in using MS office tool
Quantitative Skills- Standard excel commands, shortcuts, formulas
Industry software knowledge & Usage- TAM, IRS, TGI, BARC
Excellent communication skills
Eye for detail
Meticulous process & executive management
Motivator is a media agency that works with Global and Indian corporates besides new tech enabled start-ups. It is one of the fastest growing agencies within GroupM, with over 60 clients across 6 offices. Motivator partners to deliver aligned goals through measurement supported by Global Planning and trading practices and powered by GroupM India. Motivator is ranked amongst India¹s top 10 agencies (RECMA Qualitative) & No. 1 fastest growing agency in India in the last 3 years (RECMA Quantitative).
Motivator¹s current client base includes Havells, Honda Cars, Pepperfry.com, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers & Hike Messenger.
Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.