Analyst Mobile Marketing Bangalore - Bangalore - Cleartrip
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This opening is for the Mobile Growth Team at Cleartrip. The mobile growth team is responsible for the entire channel from User Acquisition to Revenue from the said Channel. The key parameter we are looking at is someone who can understand data and take business decisions basis data.
Ability to understand a problem statement and implement analytical solutions independently
Proven data analysis skills – Ability to analyze data and derive meaningful insights out of the same
Show strong ownership and commitment
Uber level understanding of technology
Strong organizational, communication and project management skills
Good to have:
Knowledge of FB Advertising and Google Adwords is a strong Plus.
Knowledge of performance marketing tracking tools Like Apsalar/Appsflyer
Mobile Ecosystem Knowledge
Responsible to drive high quality user acquisition (predominantly Ad Networks, Affiliates, Google & Facebook)
Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives.
Measure and optimize on performance – ROI, retention, engagement etc
Plan and manage the budget to achieve optimum ROI per acquisition.
Regular reports and updates to management
Comfortable working with product and technology teams for various marketing tech projects
Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function
1 to 3 years of Business Analytics experience. Analyst experience in marketing is preferred
People who have worked in growth roles will be given preference
People who are either working in Bangalore or willing to relocate need only apply