Marketing Operations Lead - Chennai - Global Analytics
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Global Analytics Holdings is a leading fintech company with an intense focus on providing alternative and friction-less credit solutions to under banked customers that do not have adequate access to mainstream banking services. We use world class analytics, software, UX and a deep understanding of data to provide a range of compelling financial services products. Our primary market is currently the UK with development and production facilities in Chennai and Delhi, India. The Marketing Operations Lead will be responsible for monitoring, measuring, and analysing the cost and effectiveness of Marketing & Customer Management (M&CM) processes, and for working with the teams across M&CM to spot efficiencies that will make M&CM continuously improve.
The Marketing Operations Lead will be responsible for developing, managing and executing M&CM reporting, operational and budget processes in support of creating efficient and effective lead generation and retention programmes. The role holder will lead on the development of budget and data analysis that will be used to inform strategic decisions by stakeholders from across the company. The Individual will also have responsibility for a range of projects and will be required to facilitate and build strong working relationships with internal support / stakeholder functions - including IT, Customer Services, Product and Analysis.
CRITICAL BUSINESS ACTIVITIES
Develop key processes to support implementation of marketing priorities
Create and maintain metrics and reporting on Marketing and Customer Management (M&CM) activities, effectiveness, and business impact.
Build and manage a marketing dashboard to provide reporting on marketing performance and budget management metrics
Analyse marketing and sales data to develop insights and make recommendations on areas for M&CM optimisation.
Identify ways to streamline M&CM workflows through automation, marketing (operations) management analysis and ROI reporting. Evaluate new technologies and add-on applications to improve and optimise M&CM performance.
Lead the Streamlining of processes and integration of systems to increase operational efficiencies and performance visibility
Assist in justifying M&CM plans and activities through formal budget and business planning processes
Ensure M&CM team needs are clearly scoped and submitted to support functions (e.g. IT)
Oversee the process of data selection for outbound marketing campaigns, focusing on improving (marketing) data purchase and campaign use
COMPETENCIES AND EXPERIENCE
Technical Skills and Experience
University degree or college diploma in business, marketing or a related field
5+ years experience in Marketing or Operations Management
High business and Marketing acumen to exploit best practices, yielding results
Proven ability to manage multiple disciplines
Highly analytical with the ability to develop ROI metrics / dashboard
Project Management experience
Proven experience working with databases, marketing automation and workflow systems
Ability to innovate and systematically improve processes
Able to proactively streamline workflow processes and use analytics to measure programme success
Ability to problem-solve / trouble shoot operational issues
Ability to professionally interact with all levels of the organisation
Excellent presentation, communication and writing skills
Demonstrated ability to analyse and solve problems or business situations
Creating Innovation: Role holder is a self-starter and driven individual able to anticipate trends and audience requirements to produce effective ideas, invent approaches, and adopt stand out solutions to drive Marketing & Customer Management (M&CM) operational success.
Processing Details: The role is time critical to manage and report on M&CM reporting and budgets, the individual will be required to meet deadlines, keep to schedule and finish tasks in an accurate and high quality way.
Structuring Tasks: Operating across multiple teams, to be successful, the role holder is required to work methodically, plan activities and set priorities, often at speed. The ability to maintain productivity and multi-task is therefore also important.
Driving Success: Ability to identify critical paths and drive the M&CM operational structure and reporting to support the achievement of complex deliverables with a commitment to quality and time. Focussing on accomplishing the key objectives of both self, team and business goals
Salary: Not Disclosed by Recruiter